OTT Streaming Services & Piracy in India

by | Nov 6, 2021 | 0 comments

Spoilt for Choices

There are more than 40 OTT platforms in India that offer original and exclusive content.  At least 5 new OTT platforms are launched every month. Why then do customers in India still seek out and watch pirated content?

You Don’t Find What You Need

Take the case of Naveen, a middle-level executive.  He subscribes to Amazon Prime and Sony Liv but then many of his favorite films and TV shows are not available on either of these platforms.

These OTT platforms compete with each other by offering “exclusive content” and “original programming” and that is exactly where the problem lies.  It is not financially viable or practical to subscribe to all OTT platforms.

With this multitude of new entrants in the OTT space, content aggregation has become fragmented.  It is impossible for any individual platform to provide enough choice to end consumers. In the absence of a legal one-stop shop for popular movies, TV shows, web series, sporting events, etc., people resort to pirated content.

Pirates Offer This Choice

However, pirates who run illegal streaming services aggregate content from multiple video streaming services into a single interface.  Open-source video players and the same technology that OTT platforms use make this possible.

What Should OTT Platforms Do?

In addition to implementing a slew of security measures like DRM, watermarking, fingerprinting, etc., they should enlist the services of companies that offer customized anti piracy solutions for OTT platforms.

OTT Streaming Services & Piracy in India

India’s First Online Anti Piracy Company Could be That Choice

We at AiPlex are not only pioneers in providing anti piracy solutions to Bollywood theatrical releases and the top OTT platforms in India but have also stood the test of time by protecting OTT content way back from 2010.  All the big names in the OTT space bank on us.

We understand the piracy ecosystem like no other and are able to disrupt piracy at a visceral level.

People find unlicensed content invariably through search engines and social media platforms.  Through an SEO-optimized process of detecting, reporting, and removing infringing listings instantly, we create a clean SERP environment.

Our tie-up with payment gateways, our legal expertise, connection with ISPs, coordination with enforcement agencies ensures that you make the most of your content portfolio and its monetization potential.

Drop us a line, we will let you know how!

Leave a Reply

Your email address will not be published.

about us

AiPlex was established in the year 2003 and is currently one of the most respected Online Reputation Management, Content Protection, and Digital Marketing Solution companies.

recent posts

Five Truths about Streaming Video Piracy
Five Truths about Streaming Video Piracy

Let's take a stroll down memory lane. Back in the 2000s, if you wanted to pirate your favourite movie or music, it was a whole production. Pirates were like undercover agents, smuggling cameras into cinemas or enduring marathon TV schedules just to capture a show....

Brand Piracy: Why Brands Should be Worried?
Brand Piracy: Why Brands Should be Worried?

“Counterfeiting or brand piracy is the largest criminal enterprise globally. The sales of counterfeit and pirated goods total $1.7 trillion per year, which is more than drugs and human trafficking.”, stated Forbes in 2018. This was before the COVID-19 pandemic. The...

Indian Govt. Restricts Pirate Sites in India
Indian Govt. Restricts Pirate Sites in India

India is the 3rd Highest Consumer of Pirated Content in The World You know India recorded 6.5 billion visits to piracy websites in 2021 - the 3rd highest in the world after U.S and Russia. Ever wondered the reason for such a rise? It is easy to find pirated content....