Your Search Result is Your Online Reputation
Google is your new business card. When someone looks you up or when someone is trying to find information about your products, services, business hours, address, etc., they just Google you. If the information they are seeking is not available online through your official channels, you could end up losing the business because of false and inaccurate information, and possibly negative results ranking at the top of search results.
You should have a positive and accurate official digital presence in the search results.
Some Interesting Facts: 75% of a company’s value is its reputation. 100% of a person’s standing in society is his/her reputation.
Your Social Media Presence Really Matters!
In 2020, over 3.6 billion people are using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. (Source: Social network users worldwide ). This simply means someone out there is going to talk about your brand. A strong online presence in social media ensures comments are responded to, questions are answered, customer complaints are addressed, feedbacks and suggestions are taken care of, and brand loyalty is built.
If you do not manage your online reputation, someone else will. Scammers will create fake pages of your brand and indulge in counterfeit sales of your brand. Not only should you have a brand presence, you should also eradicate misuse and abuse of your brand in the online space.
Your Online Reviews Could Make or Break the Business
- 90% of consumers read online reviews before visiting a business.
- 88% of consumers trust online reviews as much as personal recommendations.
- 86% of customers hesitate to buy from a business that has negative online reviews.
You must have a social listening team and a professional review management process.
Your Online Branding & Marketing has to be Right
- Cybersquatting, typosquatting, or domain squatting are some of the techniques that fraudsters use to hijack your brand.
- Malicious paid search ads are some of the oft-used methods to divert your customers.
You must have complete control of how your brand is represented in the online space. Your online presence should represent your brand for what it stands for.
“Your reputation walks 2 feet ahead of you.”
Your Brand Presence in Marketplaces and Mobile Apps
Counterfeit products, brand abuse, brand misrepresentation, fake mobile apps cause serious damage to how your brand is perceived and could be fatal for your brand. Online reputation management together with brand protection by a professional team could make all the difference.
A good online reputation helps you increase sales, connect with your customers, build credibility, build better branding, and attract better talent to your business.
Connect with us to know how we can help with your company’s ORM needs.